If they can’t get your attention to begin with, they won’t capture it with pretty brochures or slick commercial spots. I believe (just as I’m writing this) that car makers know they have very little time to close a sale, like a first impression.
Even more so with a disgruntled passenger (“I told you not to get this car!”). What might feel fun on a 5 minute test drive (and help sell the sporty version) could get annoying (or literally painful) with ownership.
And if they happen to have a hard-core race version, that is another level all-together. The enthusiast will opt for an (expected) upgrade via the sport version (with infinite colorful names). They assume an average commute-only driver just wants a comfortable car.
How they decide to set up a suspension does. OEMs give us lots of specs to get us warm and fuzzy about a car but the majority don’t affect your everyday, commuting-to-work driving experience. So, what the heck does a manufacturer mean when they offer a ‘Sport Suspension’ and is it something you actually want? While I haven’t examined every version available, themes have carried through various makes/models, so what follows are safe generalizations.
